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Research in previous communication draws on auditory disciplines, including organizational communication, management, military commitment, mass communication, public relations, pointing, and marketing.
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Principles of Tourism. An introduction to the fundamentals and basic processes within the international tourism industry, including its meaning, development, components and dynamics that will enable each student to develop and an understanding of tourism consumer behaviour, tourism activities, the impacts of tourism, and the conditions necessary for sustainable tourism development to occur.
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Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking.
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This primarily covers the brand management by the company including the critical evaluation of the brand strategy adopted with context to its brand value, brand image and brand positioning.Critical evaluation of strategic marketing